Sandra Fathi is President and Founder of Affect, a public relations and social media firm specializing in technology, healthcare and professional services. Sandra has spent the past 20 years helping technology companies achieve their communications goals. Starting her career as a reporter for a division of Ziff Davis and IDG Tech Network, she went on to work at a number of leading technology firms and one of the top global PR agencies, Edelman. Her clients have included Apple, EDS, Ericsson, Nokia and Microsoft, as well as innovative start-ups. Sandra is an expert in media relations, crisis communications, brand reputation and executive visibility. She is a sought-after speaker and writer on brand reputation with commentary appearing in CNN, Forbes, Entrepreneur, Inc., Huffington Post and U.S. News & World Report. Sandra also regularly provides training to c-level executives on corporate communications strategies – including crisis response in the digital age. Sandra is currently on the board of PR Council and PRSA-NY and has been recognized as one of PRNews Top Women in PR, a PRNews PR Professional of the Year finalist, and a Bulldog PR Agency Professional of the Year. She holds a BA degree in International Relations from the Hebrew University of Jerusalem.